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🎥 YouTube Revamps Monetization Rules for Shorts Creators
Big change for short-form creators: Starting this month, YouTube has officially lowered the entry barrier for Shorts monetization. Creators now only need 500 subscribers and 3M Shorts views in 90 days, a shift from the previous 10M view requirement.
Why it matters:
This puts YouTube on more competitive footing with TikTok and Instagram Reels, giving emerging creators more ways to earn — and stay — on the platform.
💼 Meta Limits Political Content by Default on Threads and Instagram
Meta is doubling down on its decision to reduce political discourse. Threads and Instagram will now default to limiting political content, with users needing to manually opt-in to see it.
What to know:
Aimed at “reducing toxicity” and keeping platforms more advertiser-friendly.
Raises concerns about filter bubbles and algorithmic censorship.
👀 Why it matters: As elections heat up globally, platforms are drawing clear lines on what kinds of content get algorithmic priority.
🧠 AI-Generated Influencers Are Getting Brand Deals — and Millions of Views
AI-generated influencers like Aitana Lopez (Spain) and Imma (Japan) are now signing with real brands for campaigns. These digital humans boast high engagement rates and low overhead costs.
💡 Real impact:
Aitana reportedly made $11K/month in brand deals last quarter.
Brands are drawn to the “drama-free” nature of virtual influencers.
🧠 Ethical question: Should audiences be told when the influencer isn’t real?
✍️ From the Editor: Why Media Must Reinvent or Fade
This week, our editor shares a piece on the decline of legacy newsrooms and the rise of micro-journalism. As creator-led media rises, traditional institutions are struggling to stay relevant.
“The future of media isn’t corporate-owned — it’s personality-driven. But we need ethical frameworks, not just virality.”
📬 This editorial will go live Sunday on our Substack mirror.
🎧 Creator Tools Worth Trying This Week
Descript’s new filler-word remover makes podcast editing 5x faster.
Beehiiv’s monetization tab now offers clearer analytics for paid subs.
Cameo Pro now allows creators to set recurring shoutouts for superfans.
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