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🎥 Media & Creator Economy
📉 YouTube Cracks Down on AI-Generated Misinformation
In a bold move, YouTube has announced an enhanced detection system targeting deepfake news and AI-generated content that violates its misinformation policies. Starting July 1, creators must disclose AI use in videos, or risk demonetization or takedown.
🔍 Why it matters: With generative tools getting smarter, YouTube is under pressure to balance creative freedom and factual integrity.
Stat to note: 27% of all flagged content this quarter involved synthetic media.
🤝 Spotify Acquires Podcast Network “Audioscape” for $300M
Spotify is doubling down on exclusive creator-led content by acquiring Audioscape—a fast-growing podcast studio known for its business, culture, and tech shows. This is part of Spotify’s broader strategy to cement its position as the "Netflix of Audio."
🎙️ Expect more platform-exclusive shows and AI-curated listening features rolling out later this year.
✍️ Special Features & Editorial
🧠 Editorial: The Rise of Micro-Brands in a Decentralized Media World
By [Editor’s Name]
Independent creators are no longer just influencers—they're becoming powerful micro-brands. From Beehiiv newsletters and Substacks to Notion storefronts and Gumroad kits, creators are building businesses with lean teams and loyal communities.
"A TikTok creator with 20k followers and a niche product can now outsell traditional ad campaigns," says marketing strategist L. Arias.
📌 In this edition:
Case study: A Beehiiv creator turned 5K readers into $80K in digital sales
Tools of the trade: Descript, Gumroad, Kajabi, Beehiiv
Reader challenge: Can you launch a mini product in 7 days?
💡 What You Can Do
✅ Clean up your media strategy—be ready for new disclosure rules
✅ Follow creators who are building micro-brands for real-world inspiration
✅ Keep your inbox ready—we’ll be back Monday with Global + Business deep dives
📬 Join global thinkers receiving fresh insights, tools, and stories from the edge of media, tech, and strategy.
👉 Subscribe to Linked Outlook
📣 Share this issue with someone curious.
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